Business Essay Example | Topics and Well Written Essays - 500 words - 2

Business - Essay Example Differences between the 80s and 90s generations are more prominent in terms of relationships and values attached to work, materials, information and technology. Research conducted by Luo and Lagerdahl (2010; p.7) indicated that the 80s youth gave more importance to friends and enjoyment. The reason is attributed to the single-child family norm introduced in 1980s, which also resulted in individualistic attitude to an extent. This research showed that the 80s generation was enthusiastic about the new life style, trendy and fashionable living, and extremely competitive about status symbols in comparison with peers and friends. Because of the importance attached to status symbols, this group felt the pressure of acquiring more wealth and material in order to improve their standards of living; as a result, even expenditure was high. Television affordability had major impact on this generation (Wu, 2009 p.19). The 80s generation laid much emphasis on collective improvement of living stand ards (Luo & Lagerdahl, 2010, p.7). Moreover, post-80s generation are active, independent and with diversified opinions, and "feel China is closer to the rest of the world" (China Daily, 2009, p.1). These findings indicate that though individualism emerged, it was submissive and group culture dominated due to the values attached.